Matsuya Bakery

In Edogawa Ward's Higashikomatsugawa district, Matsuya Bakery is especially known for its rusks, sliced thin and baked until crisp and light. Simple and unpretentious, they have earned a loyal following as an easy everyday snack that regular shoppers frequently pick up alongside their daily bread.

The baked goods lining the shelves share a fine-crumbed, moist, and tender texture. Along with staples like melonpan, milk rolls, and tri-flavour sanshoku-pan, the selection includes savoury bites such as soft French rolls filled with diced cheese. Classic choices—gently sweet anpan, custard cream buns, and slices of Siberia from the display case—round out the shop's old-school lineup.

Operating solely for takeout and accepting cash only, it is the kind of quiet stop where one can drop in during a neighbourhood walk or a break from work to pick up a few comforting treats.